The B2B SaaS Technical SEO Checklist

Technical SEO is the foundation of organic pipeline for B2B SaaS. Without it, even the best content won't rank. Here's the checklist we run on every client site:

Core Web Vitals - LCP under 2.5s (Next.js static generation helps) - CLS under 0.1 (reserve space for dynamic content) - INP under 200ms (minimize client-side JS)

Indexation - XML sitemap with priority weighting for money pages - robots.txt that doesn't block critical paths - Canonical tags on every page (especially paginated content) - No orphan pages in the site architecture

Schema Markup - Organization + WebSite schema on homepage - SoftwareApplication schema for product pages - FAQ schema on support/pricing pages - BreadcrumbList on all nested pages

Site Architecture - Hub-and-spoke model: pillar pages → cluster content - Internal linking between related product/feature pages - URL structure that mirrors buyer journey (not org chart)

Run this audit quarterly. Technical debt compounds silently until traffic drops.